In this article you will find a couple great tips to help you optimize your LinkedIn account for the search engines.

You can also optimize for your LinkedIn account as a realtor by changing the three different website links to have the appropriate search engine optimized anchor text.

Here is step by step instructions for changing that anchor text in your profile.

Step 1. Log in to your account.

Step 2. Wave your mouse over the profile button. What you will see is a drop down menu that says edit profile, view profile, recommendations, and profile organizer.

Step 3. Click on edit profile and scroll down the page until you see the text that says websites. You have three different links that leverage on your profile page.

Step 4. Click on the edit button. After you do that you will see another drop down menu. Click on the bottom option that says (other). That will make the space you need to put your URL in place. You will see a slot next to the place you put the URL that says Tittle. That tittle will become anchor text.

A Couple of Notes about changing the Anchor Text in Your Profile.

You don’t want to put three links to the same page on your website. Google will only recognize the authority of one link with on anchor text per page that anchor text is located on. Call one of those webpages (your city name realtor) that web page should talk about you and your company. Make the second page have the anchor text (your city name real estate) make that the home page of your website. Then make the last anchor text be (your city name and mls search) put the page of your website with the mls search.

You can also optimize your account by customizing your LinkedIn URL. By default your LinkedIn URL has a bunch of numbers and other stuff.

Here are the steps to customize your URL.

Step 1. Log in to your account.

Step 2. Wave your mouse over the profile button. What you will see is a drop down menu that says edit profile, view profile, recommendations, and profile organizer.

Step 3. Look about half way down your profile page and you will see your LinkedIn URL. Just click on the button next to it that says edit.

Search engines look at URLs as an indication where they webpage belongs in the search results.

So I would include the primary city you service along with the term realtor or real estate in the URL. This is easy and only takes a second. You’ll also find that when you optimize your LinkedIn URL its easier to share and easier for people to remember.

I sell Franklin TN Real Estate Agents With this website that focuses on the Real Estate for sale in Franklin TN You can look through it for examples if you would like to become more successful with your real estate business.