In this article you will find a couple great tips to help you optimize your LinkedIn account for the search engines.

You can also optimize for your LinkedIn account as a realtor by changing the three different website links to have the appropriate search engine optimized anchor text.

Here is step by step instructions for changing that anchor text in your profile.

Step 1. Log in to your account.

Step 2. Wave your mouse over the profile button. What you will see is a drop down menu that says edit profile, view profile, recommendations, and profile organizer.

Step 3. Click on edit profile and scroll down the page until you see the text that says websites. You have three different links that leverage on your profile page.

Step 4. Click on the edit button. After you do that you will see another drop down menu. Click on the bottom option that says (other). That will make the space you need to put your URL in place. You will see a slot next to the place you put the URL that says Tittle. That tittle will become anchor text.

A Couple of Notes about changing the Anchor Text in Your Profile.

You don’t want to put three links to the same page on your website. Google will only recognize the authority of one link with on anchor text per page that anchor text is located on. Call one of those webpages (your city name realtor) that web page should talk about you and your company. Make the second page have the anchor text (your city name real estate) make that the home page of your website. Then make the last anchor text be (your city name and mls search) put the page of your website with the mls search.

You can also optimize your account by customizing your LinkedIn URL. By default your LinkedIn URL has a bunch of numbers and other stuff.

Here are the steps to customize your URL.

Step 1. Log in to your account.

Step 2. Wave your mouse over the profile button. What you will see is a drop down menu that says edit profile, view profile, recommendations, and profile organizer.

Step 3. Look about half way down your profile page and you will see your LinkedIn URL. Just click on the button next to it that says edit.

Search engines look at URLs as an indication where they webpage belongs in the search results.

So I would include the primary city you service along with the term realtor or real estate in the URL. This is easy and only takes a second. You’ll also find that when you optimize your LinkedIn URL its easier to share and easier for people to remember.

I sell Franklin TN Real Estate Agents With this website that focuses on the Real Estate for sale in Franklin TN You can look through it for examples if you would like to become more successful with your real estate business.

It’s undeniable that the U.S. is going through one of the worst housing markets in recent memory. It seems that every time we think we’ve reached bottom, average prices drop another 10% to 20%. For those trying to sell their homes, the numbers can be disheartening. However, it’s important to keep in mind that even though we are in a ‘buyer’s market’, houses are still getting sold, and a good real estate agent can be very helpful in getting a home sold even in a market like this.

Choosing a realtor that is one of the top real estate agents in the marketplace can be difficult if you don’t know what to look for. Here are 5 qualities that a top real estate broker or agent will possess:

1. A commitment to his career.

The first thing you need to know when considering a real estate agent for which to list your home is if they do this as a full time career. These days, there are many people who work full time jobs during the week, then work as a part-time realtor on the weekends. Back in the days of the housing boom, it may have been okay to work with someone like that, but in today’s market, you need a real estate broker with a commitment to getting his/her client’s homes sold.

2. Membership in the National Association of Realtors

Here is another indication of how serious the real estate broker/agent you are considering is. Have they taken the basic step of becoming a member of the nation’s largest realtor trade group? If they haven’t, this is a strong indication that this person is not as serious about selling homes as he/she should be.

3. Knowledge of your local community

When you are looking for a real estate agent to get your home sold, doesn’t it only make sense to choose someone who is located close to your neighborhood and has worked with other homeowners in your community? A realtor who is close by will have a much better ‘feel’ for what’s happening with other homes in the area and be able to get your home priced appropriately, so it doesn’t sit on the market for months without being sold.

4. A first class team of associates

These days, the best realtors out there have a good team of various experts they work with. For example, a top real estate agent will normally work with first class mortgage brokers, home inspectors, and staging professionals that are able to combine their talents to insure a prompt and smooth transaction for the seller (and buyer).

5. Cutting edge marketing techniques

These days, it’s not enough just to be committed to the sale, know the local community, and work with the best team, a top real estate broker must also be using ‘out of the box’ marketing techniques (both online and offline) to deliver the most possible traffic from prospective buyers. Remember, sales of any kind comes down to a ‘numbers game.’ The more people look at your home, the more likely you are to find a buyer willing to pay close to your asking price within a reasonable period of time.

Don Dowd Homes is established as one of the top Real Estate Agents Berwyn PA. He succeeds as one of the top Berwyn PA Realtors in large part because it’s not a job to him. It’s his passion.

Imagine a day when you run into the office to find your email box organized with only priority emails waiting for your response, your social marketing humming along, your top 5 income generating sources attended to through a consistent follow up system and there is a prospecting list sitting at your desk ready for you to convert to clients.

No, this doesn’t just happen in fairy tales. Finding a great assistant who can support you in the growth of your business and increase your quality of life is attainable. There are 5 simple steps;

1. Know what you need your assistant to do

2. Take your time in hiring the right fit

3. Create a clear blue-print of what you need your assistant to do and by when

4. Share your business goals and your vision with them so that they can help you reach them

5. Don’t micromanage, instead, empower them

Will they be perfect right off the bat? Maybe, maybe not. But for certain, setting a solid framework topped with time for experience will create amazing results.

Most professionals understand and appreciate the power a professional assistant can bring to them and their business. You would never expect your heart surgeon to manage the anaesthetic and your vital signs on top of operating delicate surgery, all at the same time. You in fact would expect them to focus on your heart and let the other experts on their team do what they do best.

So then, are you a professional that does everything yourself? Or do you focus on your strengths and what you like to do and hire appropriate talent to do the rest?

What should you, the business owner, be doing? Making personal contact with your key clients- future, present and past. Your team should be doing the rest, within their regulations of course.

Pick 5 of your top tasks that will create or sustain income generation for your business, its growth and its overall success. It’s crucial you know what your top income generating activities are; these are the fuel of your operation.

Don’t expect your assistant to be a clairvoyant, sit down with them and let them know what is important in your business and why. Together create goals, a plan of direction and expectations with a reasonable system to measure results. Then let them do it.

As Henry Ford once said “Coming together is a beginning. Keeping together is progress. Working together is success.”

Nina Campbell has been a REALTOR® for the past 18 years in the Greater Vancouver area. Passionate about the real estate profession, Nina began actively teaching within the real estate industry. http://www.ninacampbell.ca

Combining her talent for adult training with her extensive experience and knowledge in Real Estate, Nina Campbell created an organization focused on Training Programs, a real estate Specific Career Center and Community for Professional Real Estate Assistants. PRA Training is a skill-building and support program for existing and current real estate assistants. http://www.pratraining.com

Taking her own principles for developing successful businesses, Nina has written a book, soon to be published, on Business Building and enjoys speaking to groups interested in developing a solid Foundation for their own business success.

You can contact Nina Campbell Direct at nina@pratraining.com.